Case Study: Jothoor Alarabiya
An innovative educational program designed to revitalise and promote the Arabic language among young learners — by strengthening participants’ Arabic language skills across reading, writing, listening, and speaking.
Transforming STEAM Education in Qatar
Jothoor Alarabiya is an innovative educational program designed to revitalise and promote the Arabic language among young learners. The program was inspired by the challenges faced in teaching Arabic effectively, such as outdated educational methods, reduced use of Arabic in daily life, and the scarcity of high-quality Arabic resources.
Overview and Objectives
Jothoor Alarabiya was conceived to counter the decline in Arabic language use among Arab communities. Recognizing the pivotal role language plays in shaping identity, values, and culture, the program aims to provide a robust, engaging, and personalised learning experience for children aged 3 to 15. The ultimate goal is to strengthen the participants’ Arabic language skills in reading, writing, listening, and speaking.
Target audience
Jothoor Alarabiya is targeted towards parents with a busy lifestyle, who appreciate the importance of the Arabic language for the rising generation. The program also targets schools for after-school activities, providing a structured and effective Arabic language curriculum.
Key challenges
The program addresses several key challenges. It combats the reduced use of Arabic in homes, schools, and workplaces by making learning accessible and engaging. By employing modern digital educational techniques, Jothoor Alarabiya overcomes the limitations of traditional teaching methods. The program also provides high-quality, accessible resources to support Arabic language learning.
Program structure
Jothoor Alarabiya is structured into 9 main levels, each subdivided into three stages.
The basic stage focuses on foundational skills such as recognizing Arabic letters, understanding their shapes in different word positions, and basic reading and listening skills.
The basic stage focuses on foundational skills such as recognizing Arabic letters, understanding their shapes in different word positions, and basic reading and listening skills.
The intermediate stage emphasises the understanding of verbs, adjectives, and adverbs, with a focus on enhancing listening, writing, and reading skills.
The intermediate stage emphasises the understanding of verbs, adjectives, and adverbs, with a focus on enhancing listening, writing, and reading skills.
The intermediate stage emphasises the understanding of verbs, adjectives, and adverbs, with a focus on enhancing listening, writing, and reading skills.
The advanced stage develops complex skills, such as constructing sentences, understanding pronouns, place, and time, and improving overall language proficiency.
The advanced stage develops complex skills, such as constructing sentences, understanding pronouns, place, and time, and improving overall language proficiency.
Key Components of Jothoor Alarabiya
Jothoor Alarabiya employs a personalised learning methodology based on self-learning, spaced repetition, and incremental steps. The program uses the Kumon method as a reference to ensure progressive learning. It integrates both the Ministry of Education and Higher Education (MOEHE) standards and general Arabic language standards worldwide.
The learning process begins with registration and level assignment, followed by the distribution of booklets and bi-weekly sessions. Participants receive weekly progress reports and feedback, culminating in an end-of-level test to ensure mastery before advancing.
The program offers both online and in-person tutorials. Students receive hard-copy and online booklets, with supporting videos to guide parents and students through the learning materials. Mentoring is available both face-to-face and digitally, ensuring comprehensive support.
Jothoor Alarabiya employs a variety of marketing strategies to drive participation, including social media campaigns on Instagram and Facebook, content marketing through infographics, email marketing targeting schools, and influencer collaborations.
What makes Jothoor Alarabiya unique?
Jothoor Alarabiya offers a unique approach to Arabic language learning, encompassing novel aspects in content, methodology, parent involvement, accessibility, and inclusivity:
Content
The program seamlessly integrates Reading, Writing, Listening, and Speaking skills, catering to both local (MOEHE) and international Arabic language standards. This comprehensive approach is structured across six mastery levels, ensuring a structured progression for learners.
Methodology
Jothoor Alarabiya emphasises self-learning, guiding students through small, incremental steps that foster confidence and mastery. The program leverages spaced repetition techniques to enhance retention and understanding, while personalised progress tracking ensures individual needs are met.
Parental involvement
Recognising the vital role of parents in the learning journey, Jothoor Alarabiya provides weekly progress reports and facilitates monthly feedback sessions. This transparent communication loop ensures parents are actively engaged in their child's development.
Accessibility
The program's effective methodology can be accessed through various formats, including in-person sessions, virtual learning environments, and integration into after-school programs. This flexibility caters to diverse learning preferences and schedules.
Inclusivity
Jothoor Alarabiya welcomes both native and non-native Arabic speakers, ensuring a supportive environment for all learners. The program's adaptable nature also makes it suitable for students with special needs, fostering an inclusive learning experience for everyone.
Impact
Since its launch, Jothoor Alarabiya has seen significant growth in participation, with peaks at the start of academic years and lower engagement during summer and exam periods. The program has effectively catered to both native and non-native speakers, providing a tailored learning experience that adapts to the diverse needs of its students — including those with learning difficulties. In total, 1,813 students have participated in the program over 4 academic years (2020-2023), with 118 teachers trained. On average, enrollments have grown 82% year-on-year.
Participants and parents have reported substantial improvements in their children's Arabic language skills, highlighting the effectiveness of the personalised and structured approach. Jothoor’s level-up success rate of 85%over the project lifetime reflects this. The program’s ability to blend online and in-person learning has made it accessible and practical for families worldwide.
By leveraging modern educational methodologies, personalised learning experiences, and robust marketing strategies, the program has successfully fostered a renewed interest and proficiency in Arabic among young learners. Through continuous innovation and commitment to quality education, Jothoor Alarabiya is making a significant impact on preserving and promoting the Arabic language.
Let’s innovate together
Talk to Ibtechar about your next innovation project — and we’ll guide you through each stage from the drawing board to project implementation.